Speakers

SUMMER 2019

Erika Vonie - Everything Old Is New Again  Erika has been in specialty coffee since 2009, and has held every job title from barista to green coffee sales. She's competed in USBC three times and won Coffee Masters NYC in 2017. Since stepping away from competition, she’s been an instructor at the Glitter Cat Barista Bootcamp and coached Rose Woodard, the 2018 USBrC Champ to 14th place in WBrC. She achieved her Q Arabica Grader Certification in 2016 and also presented her first lecture at SCA this year. Erika truly believes that specialty coffee can be for everyone, no lie.

Erika Vonie - Everything Old Is New Again

Erika has been in specialty coffee since 2009, and has held every job title from barista to green coffee sales. She's competed in USBC three times and won Coffee Masters NYC in 2017. Since stepping away from competition, she’s been an instructor at the Glitter Cat Barista Bootcamp and coached Rose Woodard, the 2018 USBrC Champ to 14th place in WBrC. She achieved her Q Arabica Grader Certification in 2016 and also presented her first lecture at SCA this year. Erika truly believes that specialty coffee can be for everyone, no lie.

Adam JacksonBey - Creating Coffee Communities of the Future: A Panel Discussion (Washington, D.C.)  Adam JacksonBey is a competitive barista, a former Barista Guild Executive Council Member, and proud Virgo who has worked in specialty coffee for 8 years. A notorious sandwich aficionado, he can often be found on #coffeetwitter at odd hours hoping the algorithm will hide his tweets to no avail. He’s also really smart and kind.

Adam JacksonBey - Creating Coffee Communities of the Future: A Panel Discussion (Washington, D.C.)

Adam JacksonBey is a competitive barista, a former Barista Guild Executive Council Member, and proud Virgo who has worked in specialty coffee for 8 years. A notorious sandwich aficionado, he can often be found on #coffeetwitter at odd hours hoping the algorithm will hide his tweets to no avail. He’s also really smart and kind.

Kathie Hilberg - Creating Coffee Communities of the Future: A Panel Discussion (Los Angeles)  Kathie Hilberg has held a variety of roles in the specialty coffee industry including behind the bar as a barista, roasting, production, sales, and education. She began her career in specialty coffee in 2010, after completing her BA in Music. She has competed twice in the US Barista Championship and is currently part of the Barista Guild, focusing on membership engagement. She currently works as an educator at Stumptown Coffee Roasters in Los Angeles.

Kathie Hilberg - Creating Coffee Communities of the Future: A Panel Discussion (Los Angeles)

Kathie Hilberg has held a variety of roles in the specialty coffee industry including behind the bar as a barista, roasting, production, sales, and education. She began her career in specialty coffee in 2010, after completing her BA in Music. She has competed twice in the US Barista Championship and is currently part of the Barista Guild, focusing on membership engagement. She currently works as an educator at Stumptown Coffee Roasters in Los Angeles.

 
Chad Robertson – Innovation Culture in Food and Coffee  In 2002, baking power duo Elisabeth Prueitt and Chad Robertson came into San Francisco for dinner from Point Reyes, where they had a tiny bakery at their home called Bay Village Bakery. While in the city, Liz saw an old corner bakery in the dark. There was a baker sitting outside and they started talking. He was ready to retire but determined to keep the shop a bakery. It was meant to be. A few months later, Tartine opened its doors and a line formed outside.  Tartine Bakery has been rated in the Zagat Survey as Best Bakery and Best Breakfast in San Francisco. Elisabeth and Chad were nominees for the 2006 James Beard Outstanding Pastry Chefs National Award and in 2008 they won!  After years of success with the bakery, Prueitt and Robertson started planning the Manufactory in 2014 and opened Tartine Manufactory in August 2016. By November, the restaurant won its first Eater award for best expansion and in 2017 was named by Bon Appetit as one of the top new restaurants of the year.

Chad Robertson – Innovation Culture in Food and Coffee

In 2002, baking power duo Elisabeth Prueitt and Chad Robertson came into San Francisco for dinner from Point Reyes, where they had a tiny bakery at their home called Bay Village Bakery. While in the city, Liz saw an old corner bakery in the dark. There was a baker sitting outside and they started talking. He was ready to retire but determined to keep the shop a bakery. It was meant to be. A few months later, Tartine opened its doors and a line formed outside.

Tartine Bakery has been rated in the Zagat Survey as Best Bakery and Best Breakfast in San Francisco. Elisabeth and Chad were nominees for the 2006 James Beard Outstanding Pastry Chefs National Award and in 2008 they won!

After years of success with the bakery, Prueitt and Robertson started planning the Manufactory in 2014 and opened Tartine Manufactory in August 2016. By November, the restaurant won its first Eater award for best expansion and in 2017 was named by Bon Appetit as one of the top new restaurants of the year.

Chris Jordan - Innovation Culture in Food and Coffee  Chris Jordan has been in the coffee industry for over 20 years and is a recognized industry leader with experience in all business disciplines. He has in-depth experience in sourcing, growing, roasting, quality, and retail processes across diverse geographies.  Chris served as the Chief Executive Officer of Verve Coffee Roasters in Santa Cruz, California. Along with bringing his extensive green coffee quality and supply chain experience to the company, Chris supported Verve's retail growth ambitions ensuring that the brand was positioned to deliver an exceptional experience across all channels.  As the Director of Coffee Operations at Dormans Coffee in Nairobi Kenya, Chris was responsible for developing the roasted coffee division and restructuring their 9 coffee shops across Kenya. He developed green coffee supply chains in Rwanda and Ethiopia, opening new offices for the company in both countries. Chris also supported Dormans Development and Sustainability platform, successfully obtaining sizable donor funding for many prominent projects across the region.

Chris Jordan - Innovation Culture in Food and Coffee

Chris Jordan has been in the coffee industry for over 20 years and is a recognized industry leader with experience in all business disciplines. He has in-depth experience in sourcing, growing, roasting, quality, and retail processes across diverse geographies.

Chris served as the Chief Executive Officer of Verve Coffee Roasters in Santa Cruz, California. Along with bringing his extensive green coffee quality and supply chain experience to the company, Chris supported Verve's retail growth ambitions ensuring that the brand was positioned to deliver an exceptional experience across all channels.

As the Director of Coffee Operations at Dormans Coffee in Nairobi Kenya, Chris was responsible for developing the roasted coffee division and restructuring their 9 coffee shops across Kenya. He developed green coffee supply chains in Rwanda and Ethiopia, opening new offices for the company in both countries. Chris also supported Dormans Development and Sustainability platform, successfully obtaining sizable donor funding for many prominent projects across the region.

Bailey Arnold - Creating Coffee Communities of the Future: A Panel Discussion (Salt Lake City)  Bailey started her specialty coffee journey in 2010 after graduating from college the previous year into an economic recession with an English Literature degree and zero life plans. After occupying various roles building a NYC coffee company from two to thirty locations between 2010 and 2019, she recently made the jump to coffee-adjacency, and is currently the Market Development Manager for Oatly in the Northeast. She has been a presenter at MANE, used to coordinate TNTNYC, and is currently the outreach lead for the newly unified Barista Guild. She might be a polymath, and her cat's name is Joey Tribbiani.

Bailey Arnold - Creating Coffee Communities of the Future: A Panel Discussion (Salt Lake City)

Bailey started her specialty coffee journey in 2010 after graduating from college the previous year into an economic recession with an English Literature degree and zero life plans. After occupying various roles building a NYC coffee company from two to thirty locations between 2010 and 2019, she recently made the jump to coffee-adjacency, and is currently the Market Development Manager for Oatly in the Northeast. She has been a presenter at MANE, used to coordinate TNTNYC, and is currently the outreach lead for the newly unified Barista Guild. She might be a polymath, and her cat's name is Joey Tribbiani.


Community Panelists

Atlanta

Diana Mnatsakanyan-Sapp  Diana began her coffee journey in Charlotte, North Carolina, slinging drinks and making terrible latte art in 2011. She has worn many hats throughout her career: working as a barista, a cafe manager, an SCA-certified educator, a writer for Barista Magazine, and a coffee consultant for a number of businesses in the Carolinas. In the past several years she's also opened a cafe, been a Re;Co Fellow, and founded a regional trade association for coffee professionals in the Carolinas. Currently she works as the Southeastern Market Development Manager for Oatly, is the co-owner of the POUR Coffee Festival, and serves as the Southeastern Regional Coordinator for the US Chapter of the SCA. She's really into 30 Rock, and thinks you should talk to her about it sometime.

Diana Mnatsakanyan-Sapp

Diana began her coffee journey in Charlotte, North Carolina, slinging drinks and making terrible latte art in 2011. She has worn many hats throughout her career: working as a barista, a cafe manager, an SCA-certified educator, a writer for Barista Magazine, and a coffee consultant for a number of businesses in the Carolinas. In the past several years she's also opened a cafe, been a Re;Co Fellow, and founded a regional trade association for coffee professionals in the Carolinas. Currently she works as the Southeastern Market Development Manager for Oatly, is the co-owner of the POUR Coffee Festival, and serves as the Southeastern Regional Coordinator for the US Chapter of the SCA. She's really into 30 Rock, and thinks you should talk to her about it sometime.

Kylene Compaan  Kylene Compaan is the founder and owner of Chattahoochee Coffee Company in Atlanta, GA. Kylene started working in specialty coffee as a barista in 2008 because she loved coffee, but went on to found Chattahoochee Coffee in 2012 because of her passion for people. Her commitment to coffee excellence, building community and investing in people finds the perfect outlet in owning coffee shops, as she’ll soon be opening her third Chatt Coffee location in the metro-Atlanta area this summer. Kylene spends the majority of her free time cheering on Atlanta United and volunteering as an advocate for abused and neglected children in the foster system through CASA for Children.

Kylene Compaan

Kylene Compaan is the founder and owner of Chattahoochee Coffee Company in Atlanta, GA. Kylene started working in specialty coffee as a barista in 2008 because she loved coffee, but went on to found Chattahoochee Coffee in 2012 because of her passion for people. Her commitment to coffee excellence, building community and investing in people finds the perfect outlet in owning coffee shops, as she’ll soon be opening her third Chatt Coffee location in the metro-Atlanta area this summer. Kylene spends the majority of her free time cheering on Atlanta United and volunteering as an advocate for abused and neglected children in the foster system through CASA for Children.

Brianna Berry  A dynamic, experienced beverage professional, manager, and educator and “Industry Rockstar,” according to Zagat’s 30 Under 30. “Someone to look out for” in College of Charleston’s “Alumni Today," a lead organizer for her community with Charleston Does Coffee, and the founder of Talk Coffee to Me Consulting, Brianna is soon embarking on her 9th year exploring specialty coffee.   Currently, she devotes her time to organizing local coffee tours and learning opportunities, spearheading experimental beverage programs, building an army of skilled and passionate baristas, and caffeinating the masses on bar at Broom Wagon Coffee. When she isn’t sipping the coffee Kool-Aid, you’ll find her killing her house plants, pretending to play guitar, or trying to unsuccessfully learn 8 languages at once.

Brianna Berry

A dynamic, experienced beverage professional, manager, and educator and “Industry Rockstar,” according to Zagat’s 30 Under 30. “Someone to look out for” in College of Charleston’s “Alumni Today," a lead organizer for her community with Charleston Does Coffee, and the founder of Talk Coffee to Me Consulting, Brianna is soon embarking on her 9th year exploring specialty coffee.

Currently, she devotes her time to organizing local coffee tours and learning opportunities, spearheading experimental beverage programs, building an army of skilled and passionate baristas, and caffeinating the masses on bar at Broom Wagon Coffee. When she isn’t sipping the coffee Kool-Aid, you’ll find her killing her house plants, pretending to play guitar, or trying to unsuccessfully learn 8 languages at once.

Jonathan Pascual - Panelist  Jonathan Pascual is the owner and operator of Taproom Coffee & Beer, an espresso and craft beer bar located in the historic Kirkwood neighborhood of Atlanta. Jonathan has been a part of the local specialty coffee community since 2006 and has opened and managed several coffee bars in the area. He has a passion for genuine personal connection and helping others discover and fulfill their life’s calling. Jonathan strives to maintain a healthy balance between business, being involved in the community and church, and living a joy-filled life with his wife and four kids.

Jonathan Pascual - Panelist

Jonathan Pascual is the owner and operator of Taproom Coffee & Beer, an espresso and craft beer bar located in the historic Kirkwood neighborhood of Atlanta. Jonathan has been a part of the local specialty coffee community since 2006 and has opened and managed several coffee bars in the area. He has a passion for genuine personal connection and helping others discover and fulfill their life’s calling. Jonathan strives to maintain a healthy balance between business, being involved in the community and church, and living a joy-filled life with his wife and four kids.

Sara Frinak  Sara Frinak is the Southeastern US Account Manager for Ally Coffee. She began working in coffee in Alabama, and later moved to Atlanta, GA, where she began helping with local coffee events in the city. Sara also volunteers with US Coffee Champs and World Coffee Events as a part of the stage team for Brewer's Cup and Barista Competition.

Sara Frinak

Sara Frinak is the Southeastern US Account Manager for Ally Coffee. She began working in coffee in Alabama, and later moved to Atlanta, GA, where she began helping with local coffee events in the city. Sara also volunteers with US Coffee Champs and World Coffee Events as a part of the stage team for Brewer's Cup and Barista Competition.

Hannah Mercer  Hannah started working in coffee as a barista - but quickly fell in love with the complexity of the industry, shifting her life goal from "English Professor" to "Coffee Educator." Her favorite part of working in coffee is connecting people from diverse backgrounds and consistently trying to "Honor the Farmers, Make Good Coffee" whether those people are home users, shop owners, or baristas looking to further their career.

Hannah Mercer

Hannah started working in coffee as a barista - but quickly fell in love with the complexity of the industry, shifting her life goal from "English Professor" to "Coffee Educator." Her favorite part of working in coffee is connecting people from diverse backgrounds and consistently trying to "Honor the Farmers, Make Good Coffee" whether those people are home users, shop owners, or baristas looking to further their career.


Washington, D.C.

Ashley Whelan - Marascalchi  Ashley started as a barista and shop manager in 2012 at Pushcart Coffee in Manhattan. She left her laboratory job in science with the goal to spend everyday doing something that was more dynamic and connected with the community. Her time at Pushcart Coffee lead to entire supply chain opportunities barista, operations director, as well as green buyer, roaster, trainer, brewers cup competitor, and head of new shop build out. Today, Ashley works as a consultant and founder of Expansion Coffee Project. They assist the coffee community along the entire supply chain with a focus on the culture, science, and humanism of coffee. Expansion views their role in coffee world as shortening the vast supply chain, being an advocate and narrator for the product and the producers, and a mentor for those who want deepen their scope and find a career in specialty coffee.

Ashley Whelan - Marascalchi

Ashley started as a barista and shop manager in 2012 at Pushcart Coffee in Manhattan. She left her laboratory job in science with the goal to spend everyday doing something that was more dynamic and connected with the community. Her time at Pushcart Coffee lead to entire supply chain opportunities barista, operations director, as well as green buyer, roaster, trainer, brewers cup competitor, and head of new shop build out. Today, Ashley works as a consultant and founder of Expansion Coffee Project. They assist the coffee community along the entire supply chain with a focus on the culture, science, and humanism of coffee. Expansion views their role in coffee world as shortening the vast supply chain, being an advocate and narrator for the product and the producers, and a mentor for those who want deepen their scope and find a career in specialty coffee.

Cameron Nicholson  Caught in a beautiful industry revolved around community they find themselves excited to build and connect with the people of the world. A storyteller at heart and a creator by craft with a focus in Sign Painting and providing lovely hospitality as a barista. Honestly they just want to create inviting spaces for everyone.

Cameron Nicholson

Caught in a beautiful industry revolved around community they find themselves excited to build and connect with the people of the world. A storyteller at heart and a creator by craft with a focus in Sign Painting and providing lovely hospitality as a barista. Honestly they just want to create inviting spaces for everyone.

 
Daps Salisbury  Daps has been a coffee professional in Washington DC since 2011. Originally intending to pursue an academic career in art history, they took a job as a barista on a lark and eventually decided it was the place to be. Since 2014 they've helped plan community events with DMV Coffee. They are currently the Regional Retail Trainer and Quality Assurance Associate for La Colombe in Washington DC. Even though they spend most of their workdays teaching, their favorite thing is still working alongside baristas on bar. When not doing coffee things, Daps is probably hanging out with their partner, petting their two cats, or searching for snazzy vintage ties.

Daps Salisbury

Daps has been a coffee professional in Washington DC since 2011. Originally intending to pursue an academic career in art history, they took a job as a barista on a lark and eventually decided it was the place to be. Since 2014 they've helped plan community events with DMV Coffee. They are currently the Regional Retail Trainer and Quality Assurance Associate for La Colombe in Washington DC. Even though they spend most of their workdays teaching, their favorite thing is still working alongside baristas on bar. When not doing coffee things, Daps is probably hanging out with their partner, petting their two cats, or searching for snazzy vintage ties.

 
Noelle Archibald  "Noelle Archibald is the Co-Owner of Lamplighter Coffee Roasters in Richmond Va where she actively manages both their Retail and Wholesale operations. She and her partners opened their first shop in 2009 in an old service garage without any traditional business resources. With a focus on well sourced and crafted coffee, beverages, and food it quickly grew to be a thriving company that has been recognized as one of the best specialty coffee shops in America.  As a long time social activist, musician, artist, and organizer Noelle sees her work in coffee as another platform for expression and connectivity to occur. She believes in the power of community spaces such as coffee shops to provide a rare platform for people of drastically different backgrounds to share space and have meaningful interactions on both sides of the counter.  As a mother and human on earth Noelle is dedicated to supporting positive change away from the dominant paradigm of oppressive power structures. "

Noelle Archibald

"Noelle Archibald is the Co-Owner of Lamplighter Coffee Roasters in Richmond Va where she actively manages both their Retail and Wholesale operations. She and her partners opened their first shop in 2009 in an old service garage without any traditional business resources. With a focus on well sourced and crafted coffee, beverages, and food it quickly grew to be a thriving company that has been recognized as one of the best specialty coffee shops in America.

As a long time social activist, musician, artist, and organizer Noelle sees her work in coffee as another platform for expression and connectivity to occur. She believes in the power of community spaces such as coffee shops to provide a rare platform for people of drastically different backgrounds to share space and have meaningful interactions on both sides of the counter.

As a mother and human on earth Noelle is dedicated to supporting positive change away from the dominant paradigm of oppressive power structures. "


Salt Lake City, UT

Eugene Kim  Eugene Kim is a Utah-native who's beginnings were rooted in advertising and application development. Although he still dabbles in his previous work, Eugene has developed a serious passion for coffee with help from both Utah's coffee community and the Bean Yard's Co-Founder, Rock Kim.

Eugene Kim

Eugene Kim is a Utah-native who's beginnings were rooted in advertising and application development. Although he still dabbles in his previous work, Eugene has developed a serious passion for coffee with help from both Utah's coffee community and the Bean Yard's Co-Founder, Rock Kim.

Badi Bradley  Badi Bradley is the North America Sales Director for Caravela Coffee. Caravela is an origin focused coffee exporter/importer working in eight Latin American countries and a certified B-Corp "Best For the World" winner. Badi has been in specialty coffee for 15 years and was on the team that started the Caravela import operation in 2009. He served in the Peace Corps in Guatemala and holds a Masters of City and Regional Planning with a concentration in Economic Development. He lives in Chapel Hill, NC, with his wife, Luisa, and two daughters, Paloma and Camila.

Badi Bradley

Badi Bradley is the North America Sales Director for Caravela Coffee. Caravela is an origin focused coffee exporter/importer working in eight Latin American countries and a certified B-Corp "Best For the World" winner. Badi has been in specialty coffee for 15 years and was on the team that started the Caravela import operation in 2009. He served in the Peace Corps in Guatemala and holds a Masters of City and Regional Planning with a concentration in Economic Development. He lives in Chapel Hill, NC, with his wife, Luisa, and two daughters, Paloma and Camila.

Kristyn Wade  Kristyn Wade, originating from the Houston coffee community in 2013, is now based in Denver, Colorado. She focuses on the empowerment of the team at Unravel Coffee as well as creating and maintaining superior taste experience through green sales and roasting quality control. She is chairperson of Rocky Mountain Craft Coffee for 2019. And has spent the past four years as one of the organizers for Cherry Roast. Kristyn also is an avid leader of the cycling community in Denver through FWOD and other local bike groups.

Kristyn Wade

Kristyn Wade, originating from the Houston coffee community in 2013, is now based in Denver, Colorado. She focuses on the empowerment of the team at Unravel Coffee as well as creating and maintaining superior taste experience through green sales and roasting quality control. She is chairperson of Rocky Mountain Craft Coffee for 2019. And has spent the past four years as one of the organizers for Cherry Roast. Kristyn also is an avid leader of the cycling community in Denver through FWOD and other local bike groups.

Simon Zivny  Simon Zivny is the founder of Coffee Lab. He is a purist, only using coffee, water, and dairy.

Simon Zivny

Simon Zivny is the founder of Coffee Lab. He is a purist, only using coffee, water, and dairy.


Los Angeles, CA

Jamil Azi Radney  Owner and Co-Founder of The Reverse Orangutan coffee company. Jamil Azi Radney has worked in specialty coffee for almost a decade. Working as a barista, Jamil has competed in the West coast regional of the USBC, has trained cafe staff, and now as works Cafe owner, roaster and Operator. Jamil brings his love of community, food, nature, hospitality and hip-hop with him to his shop every day. His company, The Reverse Orangutan, is his testament to the values that he believes makes coffee so unique.

Jamil Azi Radney

Owner and Co-Founder of The Reverse Orangutan coffee company. Jamil Azi Radney has worked in specialty coffee for almost a decade. Working as a barista, Jamil has competed in the West coast regional of the USBC, has trained cafe staff, and now as works Cafe owner, roaster and Operator. Jamil brings his love of community, food, nature, hospitality and hip-hop with him to his shop every day. His company, The Reverse Orangutan, is his testament to the values that he believes makes coffee so unique.

 
Michelle Johnson  After starting The Chocolate Barista in 2016, Michelle's become one of the leading voices and advocates for racial diversity in the coffee industry. She wears many hats in coffee, from barista to marketing professional and event creative director. Her favorite coffee drink is Stumptown cold brew and Hennessy.

Michelle Johnson

After starting The Chocolate Barista in 2016, Michelle's become one of the leading voices and advocates for racial diversity in the coffee industry. She wears many hats in coffee, from barista to marketing professional and event creative director. Her favorite coffee drink is Stumptown cold brew and Hennessy.

Kristi Persinger  Kristi Persinger is an Educator at Stumptown Coffee Roasters in Los Angeles, CA. She has been active in the coffee community since 2013. Before establishing her career as a full-time coffee professional, she studied Jazz Vocal Performance and Sociology, but quickly found that her true passion and life's calling lies within the realm of speciality coffee.  As a regular participant, volunteer, host, judge, and occasional emcee at coffee events throughout Los Angeles and beyond, she dedicates her efforts to fostering a more inclusive space within the coffee community. Kristi's most recent accomplishment was representing Stumptown Coffee as a first-time competitor in the 2019 United States Barista Competition.

Kristi Persinger

Kristi Persinger is an Educator at Stumptown Coffee Roasters in Los Angeles, CA. She has been active in the coffee community since 2013. Before establishing her career as a full-time coffee professional, she studied Jazz Vocal Performance and Sociology, but quickly found that her true passion and life's calling lies within the realm of speciality coffee.

As a regular participant, volunteer, host, judge, and occasional emcee at coffee events throughout Los Angeles and beyond, she dedicates her efforts to fostering a more inclusive space within the coffee community. Kristi's most recent accomplishment was representing Stumptown Coffee as a first-time competitor in the 2019 United States Barista Competition.

Pablo Lara  Driven by the power of interpersonal connections, Pablo Lara has been motivated to work in various sectors of the coffee supply chain. Throughout the last six years of working in coffee, from the coffee shop setting to the importing desk, he's found that connecting people is not just fun but also essential for the development of collaborations. This idea drove Pablo to organize a festival that brings together coffee roasters, coffee importers, cafes, artists, musicians, bakers and specialty beverage makers from SD, LA, IE and Tijuana. Pablo believes in the importance of creativity and quality and seeks to provide a platform for local cold brew makers and consumers to create new products and push the conversations.

Pablo Lara

Driven by the power of interpersonal connections, Pablo Lara has been motivated to work in various sectors of the coffee supply chain. Throughout the last six years of working in coffee, from the coffee shop setting to the importing desk, he's found that connecting people is not just fun but also essential for the development of collaborations. This idea drove Pablo to organize a festival that brings together coffee roasters, coffee importers, cafes, artists, musicians, bakers and specialty beverage makers from SD, LA, IE and Tijuana. Pablo believes in the importance of creativity and quality and seeks to provide a platform for local cold brew makers and consumers to create new products and push the conversations.