Everything Old Is New Again
Presented by Erika Vonie, Director of Coffee at Trade Coffee
Specialty's commitment to understanding coffee along every aspect of the supply chain has created a beautiful new baseline for coffee knowledge. But do we understand what our customers want and appreciate as much as we do the coffee we're selling them? Lets explore current trends within coffee consumption to better understand who our customers are, and where our customers are coming from. With baristas being the front-lines of education for the consumer, let’s figure out how we can take all that we've learned as an industry and present it in a way that makes customers engaged, educated and empowered.
Innovation Culture in Food and Coffee with Q&A
Chad Robertson, Tartine + Chris Jordan, Coffee Manufactory
Take a crash course in innovation culture! Innovation culture standards and values are shaped and supported by all stakeholders from customer to producer. In this session, we'll look at different models within food and wine and explore how positive innovation culture supports a thriving business model. As we look at how coffee can adopt this methodology, we'll map what it would take to flip our current coffee models to a more innovative approach. Could this be our solution to the current coffee price crisis?
Creating Coffee Communities of the Future: A Panel Discussion
Let’s talk beyond convening the local coffee community. We know it takes much more than TNTs and having a few shops and baristas get together over coffee. As we develop diverse and inclusive coffee communities, have we expanded our activities and events to match the diversity? Together we will review the ways we convene, create a sense of belonging and community, and provide relevant and valuable resources through local events. Take home ideas from community leaders on sustaining local coffee groups through empowering volunteers, fostering leadership, supporting professionals from all backgrounds, and the understanding the basics of event planning and community building.
Closing Activity: Let’s Make Sense – Small teams will attempt to use their palate to distinguish and organize sets of cupping bowls by the type and intensity of different tastes.